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Evidence and Insight

Our recommendations are grounded in real data: Google Analytics, search performance, campaign results, website behaviour, and parent journey touchpoints. We analyse everything manually, explain the insight clearly, and provide actions that your team can apply straight away. We use AI only where it supports accuracy or efficiency, never as a replacement for thinking, strategy, or experience. Evidence leads the work, supported by creativity and clear reasoning.

Turning Insight into Action

We help schools apply the findings that matter most. That includes improving SEO visibility, refining PPC strategy, strengthening website conversion, supporting open day communications, and shaping the full parent journey from awareness to application. Everything we deliver is designed to help your school stay visible, competitive, and connected to the families you want to reach.

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Helping schools grow with clarity and confidence

Lykke Education supports independent schools that want to strengthen visibility, grow enquiries, and connect with families who are the right fit for their community. Our work is grounded in clear thinking, open communication, and a practical focus on what admissions and marketing teams need today and over the long term.

We bring broad experience across digital strategy, SEO, PPC, and website development, built on our roots at Lykke Digital. Our work with schools like Queen Elizabeth’s Hospital in Bristo, has proven how the right blend of strategy, content, and paid activity can raise visibility and improve conversion at every step of the parent journey. Lykke Education is growing fast, with an expanding portfolio of independent schools benefiting from our targeted, partnership-led model.

Our research reveals what drives family choice in your market so your leadership team can act with evidence, not guesswork.

Education-focused digital expertise

Our team combines strategic insight with hands-on delivery. We focus on SEO, PPC, reporting, and website performance, but just as importantly, we work alongside your admissions and marketing teams to make sure activity reflects your tone, your values, and your community. The result is a steady, supportive partnership that helps your school meet its goals with confidence.

Our approach

  • Acts as an extension of your in-house team
  • Strategies shaped around your school’s goals and priorities
  • Clear communication at every stage of the project
  • Transparent reporting that explains both progress and reasoning
  • Practical, measurable outcomes that support long term visibility
  • Admissions and marketing activity working in sync
  • Focus on work that strengthens long term visibility
  • Friendly, open partnership that is easy for staff to work with

Working with Lykke has improved how families find and engage with us. The uplift in enquiries and event attendance shows how much of a difference the right digital strategy can make

James Breeze, Director of Marketing and Admissions at QEH

By collaborating with Lykke on our digital approach, we have further optimised how families find and engage with us. The resultant increase in enquiries and event attendance demonstrates the efficacy of this partnership within our wider marketing plan.

James Leggett, Managing Director at MTM Consulting