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Digital Marketing Partner for Schools, Trusts, and the Independent Sector

Background

Lykke Education and MTM Consulting have a strategic partnership designed to give independent schools a more connected, data-informed approach to enrolment growth, digital visibility, and long-term planning.

The collaboration brings together MTM’s four decades of market research expertise with Lykke Education’s specialist digital marketing services, creating a combined offer that strengthens both strategic direction and day-to-day delivery for schools. Together, the two organisations will support leadership, admissions, and marketing teams with evidence-led insight and practical implementation that drive measurable results.

The Project

Schools will benefit from MTM’s market sizing, demographic analysis, and demand forecasting, alongside Lykke’s geotargeted campaigns, SEO improvements, website optimisation, retention-focused communication strategies, and trust-wide digital consultancy. The partnership closes the gap between strategy and execution, ensuring that insights translate directly into increased enquiries, stronger parent engagement, and more effective digital performance throughout the admissions cycle.

Results

“This partnership felt like the natural next step,” said Paul Hargest, Director at Lykke Education. “Schools deserve clear insight and practical support that works together, not in isolation. MTM brings the evidence schools need to make confident decisions, and our role is to turn that insight into digital visibility, strengthened enrolment pipelines, and improved parent engagement. It means schools can move from information to action much faster.”

Background

The combined offer gives schools a joined-up approach, ranging from trust-wide digital strategy and local recruitment campaigns to long-term visibility improvements and website enhancements informed by MTM’s market intelligence.

James Leggett, Managing Director at MTM Consulting, added: “We have always been committed to helping schools plan with clarity. By partnering with Lykke Education, we can now offer a seamless journey from research to digital execution. Their understanding of the education sector and their results-driven approach made them the ideal partner. Together, we can help schools navigate demographic shifts, meet their recruitment goals, and communicate their strengths more effectively.”

Both organisations stress that the partnership is built around flexibility. Schools can access standalone research, digital services, or fully integrated support depending on their goals and context.

Working with Lykke has improved how families find and engage with us. The uplift in enquiries and event attendance shows how much of a difference the right digital strategy can make

James Breeze, Director of Marketing and Admissions at QEH

By collaborating with Lykke on our digital approach, we have further optimised how families find and engage with us. The resultant increase in enquiries and event attendance demonstrates the efficacy of this partnership within our wider marketing plan.