Futurum: Strengthening Global Education Reach Through Strategic SEO and Content Support
15%
growth identified in previously untapped catchment areas
Background
Futurum is a global education resource dedicated to inspiring young people to explore STEM and SHAPE subjects. Their digital platform connects learners, teachers, and home educators with accessible, research-driven materials produced in collaboration with academics worldwide. With such a valuable mission, Futurum needed stronger visibility, clearer content structure, and a sustainable SEO framework that would help its resources reach the audiences who rely on them most.
Lykke Education partnered with Futurum to help elevate their digital presence, strengthen long-term organic visibility, and support their editorial team in producing content that performs as well in search as it does for human readers.
The Challenge
Futurum has always produced exceptional educational material, but the team faced a familiar set of challenges. Their articles were rich in expertise, yet not fully optimised for search engines. They had an enthusiastic in-house writing team but no specialist SEO support to guide structure, keyword targeting, or the technical foundations needed for long-term organic growth.
The website also needed a clearer content strategy built around topical themes, demand patterns, and the different audiences engaging with the platform. The team wanted to grow their organic reach sustainably, without compromising editorial integrity or overwhelming users with overly technical SEO demands.
They needed a partner who could bring strategic structure, transparent guidance, and hands-on support that enhanced the work of their writers rather than replacing it. The goal was simple: increase organic traffic and reach more learners, educators, and parents through stronger search visibility.
Our Approach
We began by building a strategic SEO foundation tailored to Futurum’s content model. This meant carrying out detailed keyword research, defining search intent across their main subject areas, and mapping the site’s existing and future content into a clear SEO roadmap.
From there, our work focused on strengthening all the disciplines that support long-term visibility:
- Keyword and topic research based on real demand
- Technical SEO recommendations to improve structure and readability
- A clear SEO content calendar aligned to Futurum’s editorial themes
- On-page optimisation guidance for writers
- Authority-building through high-quality backlinks
- Regular reporting and monitoring to track improvements
Background
Throughout the project, we worked closely with Futurum’s in-house team. The aim was to embed stronger SEO practices into their writing processes, giving them confidence to produce future content with search performance in mind. This collaborative approach ensured every improvement was sustainable and could be maintained internally long after initial delivery.
What We Delivered
SEO Strategy and Keyword Mapping
We developed a comprehensive SEO strategy that aligned Futurum’s subject areas with high-value search terms. This included identifying opportunities across STEM and SHAPE topics, uncovering relevant long-tail queries, and structuring content to support both immediate and long-term visibility.
Content Calendar and Editorial Guidance
Futurum’s writers received a full content calendar shaped around demand patterns and search interest. Each article brief included keyword guidance, structure recommendations, and notes on how to improve readability and relevance for search engines.
Technical SEO and Structural Improvements
We provided recommendations around metadata, URL structure, internal linking, user experience, and content hierarchy. These updates ensured each page was positioned correctly for search discovery and user engagement.
Backlink and Authority Building
To strengthen domain authority, we delivered a targeted backlink strategy based on quality and relevance. This helped position Futurum more confidently in competitive search areas.
Collaborative Content Support
Working with the in-house editorial team, we helped edit and refine articles to create SEO-friendly versions without losing the narrative tone or educational focus.
The Results
Across a six-month period, the improvements were clear and measurable:
- 83 percent growth in organic traffic after five months
- 25 percent uplift in organic search factor
- 13 percent increase in average session duration
- Two first-place rankings for competitive target keywords
- Stronger search performance across hundreds of relevant terms
These gains helped Futurum reach significantly more learners, teachers, and parents worldwide, strengthening the visibility and impact of their work.
Client Reflections
“Lykke understood what we were trying to achieve and supported us with clear, practical guidance. Their expertise helped us strengthen our online presence far more quickly than expected. Working collaboratively with our editorial team made the process smooth and productive.” Brett Langenberg – Director and Co-Founder, Futurum
Our Perspective
Futurum is a great example of how a collaborative, discipline-based digital strategy can transform visibility for education organisations. Their in-house writers already produced high-value material. By adding structured SEO, stronger content foundations, and a clear approach to keyword optimisation, we helped ensure that content could reach the audiences it was created for.
This project reinforced the importance of partnership. Our role was to bring clarity, confidence, and a long-term plan that the Futurum team could continue to build on, creating a sustainable model for ongoing growth.
Closing Summary
Lykke Education continues to support organisations across the education sector through SEO, content strategy, technical guidance, and long-term visibility planning. Our work with Futurum shows how the right structure and discipline can unlock the full potential of educational content and help it reach the learners who benefit from it most.
Lykke & MTM Partnership
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Futurum: Strengthening Global Education
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QEH School, Bristol
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