
Our recommendations are grounded in real data: Google Analytics, search performance, campaign results, website behaviour, and parent journey touchpoints. We analyse everything manually, explain the insight clearly, and provide actions that your team can apply straight away. We use AI only where it supports accuracy or efficiency, never as a replacement for thinking, strategy, or experience. Evidence leads the work, supported by creativity and clear reasoning.

We help schools apply the findings that matter most. That includes improving SEO visibility, refining PPC strategy, strengthening website conversion, supporting open day communications, and shaping the full parent journey from awareness to application. Everything we deliver is designed to help your school stay visible, competitive, and connected to the families you want to reach.
Lykke Education supports independent schools that want to strengthen visibility, grow enquiries, and connect with families who are the right fit for their community. Our work is grounded in clear thinking, open communication, and a practical focus on what admissions and marketing teams need today and over the long term.
We bring broad experience across digital strategy, SEO, PPC, and website development, built on our roots at Lykke Digital. Our work with schools like Queen Elizabeth’s Hospital in Bristol, has proven how the right blend of strategy, content, and paid activity can raise visibility and improve conversion at every step of the parent journey. Lykke Education is growing fast, with an expanding portfolio of independent schools benefiting from our targeted, partnership-led model.
Our research reveals what drives family choice in your market so your leadership team can act with evidence, not guesswork.
Our team combines strategic insight with hands-on delivery. We focus on SEO, PPC, reporting, and website performance, but just as importantly, we work alongside your admissions and marketing teams to make sure activity reflects your tone, your values, and your community. The result is a steady, supportive partnership that helps your school meet its goals with confidence.
Our approach
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